CAVALIER Underwear eCommerce

Born in a pandemic. Built for comfort. Backed by data.

When the world shut down, we got to work — and launched CAVALIER Underwear, our own direct-to-consumer brand designed to challenge the basics.

We created a premium underwear range for men and women that blends skin-fit comfort with sustainable materials, working with one of the world’s leading ethical manufacturers.

But this was never just about fabric. We built the brand from the ground up — from positioning, packaging and ecommerce to every ad, asset, and digital touchpoint.

Delivery

• International factory outreach and partnership negotiations.

• Bespoke garment creation using sustainable, micromodal fabric produced in Austria.

• End-to-end brand creation for millenial/GenZ target market, focused on sustainability, body positivity, and quality.

• Shopify website build with integrted tracking and attribution across multichannel marketing.

• Photographic and video content creation for eCommerce and social media

• Performance marketing strategy and campaign management, including Google Ads and Meta.

• PR, influencer partnerships, and organic social strategy and management.

Results

• Featured by GQ, Grazia, Marie Claire, Refinery29, and Mail Online

• £40.65 average order value at a £12 CPA

• 4.8-star average rating from thousands of happy customers

This was brand-building the Cavalier way — creative, conscious, and conversion-focused from day one.