Google Ads Campaigns

Discover the process that revolutionises our clients’ campaigns.

At Cavalier, we don't just run Google Ads and report clicks - we build high-performance, data-driven PPC campaigns that drive measurable growth.

Whether you need more leads, higher sales, or more employees, we combine smart strategy, deep platform knowledge, and continuous optimisation to make sure every click counts. Our Google Ads management covers everything from search, display, and shopping campaigns to YouTube and Performance Max - always tailored to your business goals and your audience.

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Personalised PPC

We don’t do one-size-fits-all , our search engine marketing services are built around you - personalised for your goals, your audience, and your growth journey. We deliver fully trackable campaigns that connect the right people to your brand and maximise your returns.

Our award-winning team brings years of experience working with major brands across industries, combining deep platform expertise with end-to-end tracking, detailed reporting, and constant optimisation. Every campaign we run is strategic, transparent, and designed to evolve as your business does.

Why choose Cavalier Google Ads services?

Campaign setup, keyword research, ad copywriting, A/B testing, bidding strategies, and scaling. We manage every aspect of your Google Ads campaigns, with straightforward and transparent reporting.
We tailor campaigns to reach the audiences that matter most. Using geographic and demographic targeting, we make sure your ads are seen by the right people, in the right places. With retargeting, we pick up where your customers left off - serving personalised messages and calls to action that bring them back into the journey.
PPC is one of the most effective ways to drive high-intent traffic, generate leads, and boost conversions — because you're reaching people who are already searching for what you offer. Once your campaign is live and running, results will start coming immediately.
Quick wins are good — but building sustainable growth is better. At Cavalier, we focus on the long game, creating high-impact search marketing campaigns that we scale and optimise over time, not just overnight.
Our costs are simple and transparent. We charge a fixed monthly fee for Google Ads campaign management, and offer tangible deliverables for our services.

Is Google Ads right for my company?

Google PPC (Pay-Per-Click) advertising is a way to get your brand in front of the right people, exactly when they’re searching for what you offer.

When someone enters a search query, Google's algorithm decides which ads to show at the top of the results page - not just based on what you’re willing to pay for a click, but also on the relevance and quality of your ad and landing page. It’s a fast, targeted way to capture high-intent traffic and turn searches into customers.

At Cavalier, we understand that great search marketing isn't about bidding the highest - it's about matching audience intent with smart strategy and world-class content.

Our team brings years of experience running high-performing Google PPC campaigns across a range of industries, blending paid search with intelligent optimisation and real-time reporting. The result? Ads that deliver for your business.

Cavalier Lead Funnel Services

Acquisition Strategy

Every business is different, and we develop tailored strategies that combine bespoke media, messaging, and user journeys designed to attract and convert the right prospects.
Paid Social

We use targeted advertising across platforms like Meta and Google to reach the right people with the right message. These channels are fundamental for driving quality traffic and generating leads at scale.
Pay Per Click

We create and manage targeted PPC campaigns on platforms like Google, Bing, and Amazon to drive high-intent traffic. This is fundamental for capturing demand, increasing visibility, and generating measurable, cost-effective leads.
Retargeting & Segmentation

We re-engage visitors and segment audiences based on their behaviours, touchpoints, actions and preferences. This is where we maximise your ad efficiency and drive engaged, high-intent return visits.
Landing Page Design

We design, build and optimise website landing pages to convert traffic into leads or customers. Continued optimization is fundamental for increasing conversion rates and lowering costs.
CRM & Email Automation

We write and build email journeys that nurture leads through to action. Dedicated nurture journeys segmented by audience characteristics are crucial for increasing conversion rates and building long-term engagement.
Custom Forms

We create bespoke forms and funnels to simplify the user journey, capture better data, and improve conversion rates. These elements are often overlooked, but are crucial to your funnel’s success.
Attribution & Reporting

We build funnels that track performance from first click to final conversion with custom dashboards and tracking tools. This will help you become a business that makes data-led decisions.

Tailored campaigns. Lower costs. Better leads.

Get in touch to see how Cavalier can help you generate more leads, at lower cost, with strategies that scale.

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Case Study: Limitless Travel

Helping a disabled travel company grow faster than ever.

From 2018 to 2023, Cavalier helped Limitless Travel reduce Cost Per Lead by 80%, from £25 to less than £5. This was achieved through social advertising, landing page testing, and proposition refinement — increasing conversion rates dramatically.

We also implemented CRM and SEO strategies, including automated email journeys with open rates as high as 60% and CTRs of 25%, all driven by our unique audience insight. The result? A 300% YoY growth rate — far exceeding their targets.