Mayor of London: #EndTheHate
To support Sadiq Khan's speech at SXSW on the responsibility that tech platforms have over hate speech, we parodied Jimmy Kimmel's Celebrities Read Mean Tweets with a hard-hitting spin.
The film was viewed 2 million times in the space of 48 hours, and hosted by major news publications and platforms around the world including BBC News, The Sun, The Daily Mail, NBC News, Mashable, Huffington Post, Evening Standard... basically it went viral.
The outcome? Facebook banned the far-right extremist group, Britain First, from its platform. That's 1.9 million racists with one less platform to spout abuse on.