Mayor of London: Behind Every Great City
Great women do not stand behind great men, women power great cities
We worked with globally renowned PR agency freuds to create a launch film for Sadiq Khan’s #BehindEveryGreatCity Gender Equality campaign, featuring the spectacular Naomi Campbell, Ray Blk, Tinie Tempah, nurses, firefighters and police officers.
The film was written and directed by Adam and shot by Andy Trace. Filmed and edited over the course of 10 days, it looks at how the story of universal suffrage has been written into London’s tapestry, and the effect that brave Suffragists such as Millicent Fawcett have had on modern day life.
Recognising that there is still a long way to go for gender equality in London, the film calls on people to make meaningful commitments for gender equality in 2018 using the hashtag #BehindEveryGreatCity. The film will run on Facebook, Twitter, YouTube and Instagram where people will be encouraged to share and discuss their commitments, as well as their thoughts on what will drive gender equality in 2018.