Chelsea Football Club: Tour of Champions

Creative Direction:
Adam Townsend

Andy Trace & Fionn Guilfoyle

Andrei Leskovski

Charlie Morrell, Ann-Marie Negre

In August 2017, Cavalier lead a content & influencer campaign for Chelsea Football Club for the 9 days the team were in China & Singapore. Our brief was to create as much buzz and excitement for the tour as possible. Asia is a huge growth market for European football teams, and building a strong fanbase in the region is important for attracting sponsors.

With our content, we wanted to position Chelsea as a fun, entertaining, modern brand, whilst still maintaining the premium quality of the club’s heritage.

The content we created reached 50 million people online and garnered 15 million video views (cost per view of £0.006).